As a Creative Director and writer I have been fortunate enough to produce many TV campaigns, radio ads, and print and poster executions at some of London’s best agencies, picking up multiple awards along the way including Cannes Lions, Creative Circle, the New York Festival and more.
Creative Direction
Life in Every Pixel
With the Samsung OLED TV using organic carbon OLED’s there was literally life in every pixel. This film was shot on location in the Galapagos and Ecuador, a challenging place to move cameras and equipment to say the least. I spent three months in Paris at the end of the shoot overseeing all the CG when the director disappeared to India to shoot his next spot!
BT Stadium
This was the film that announced BT as an internet provider. The challenge was to create a vision of the possibilities that connectivity can bring. If only this positive global community spirit was our experience now! Directed by Jake Scott with John Matheison (Gladiator) as DP and Stanley Kubrik’s 1st AD, it was a turning point for BT, winning numerous awards along the way.
IKEA Beards
This was my first TV ad. I was told at the time that we would never have more fun on a shoot. Thankfully that was wrong. But it was an incredible experience.
The campaign began with a series of radio ads and posters that encouraged people to cycle or take buses to the new IKEA because of concerns over traffic congestion. When that didn’t work (who can carry a sofa home on a bike?) we took drastic action and cut down numbers by banning anyone with facial hair. I wonder whether this ad would be possible today!
We are David Bailey
We Are David Bailey came from the idea that with the new Samsung camera anyone can shoot like a pro, like, well, David Bailey. So we reached out on social media to find as many people called David Bailey as we could find, 144 in all. Then we sent them out into the world to prove what they could do with the camera. They became our ambassadors, creating how-to videos, appearing in photography exhibitions, and creating experiential events.
The campaign won dozens of awards including 3 Cannes Lions and brought together a community of David Baileys that are still shooting.
IKEA WINTER SALE
Imagine a world where the news of a sale was met with the excitement retailers suggest we should feel. Three TV ads, two print executions. This is my favourite.
Clarks
I wrote many campaigns for Clarks. They are an amazing client.
This particular campaign was anchored on the truth that new shoes can make you feel amazing, like you’re gliding down a cat walk, wherever you live.
IKEA AFTER DARK
The brief was to get customers excited about IKEA changing it’s opening hours til 10PM. Great fun thinking about what kind of people would now be able to visit the store.
Posters were shot by the brilliant Tim-Brett Day.